Football fans are not the bewildered hordes that the betting industry build in to their financial projections.
As Sky and Setanta subscriptions start to mimic the bear market, merchandise and ticket purchases pass their summit, betting turnover has ceased its relentless drive upwards.
Over the last few seasons, global betting liquidity on football betting markets has been showing an annual increase of around 22% year-on-year.
The increase on turnover this season is just 2%.
Although the gambling sector generally holds up well in a recession as they thrive on people's desperation, if you are offering a compromised product, the punters will eventually start to spot the manipulations against their interest.
It is at this point that the corporate media rushes in to paper over the cracks.
The League Managers Association (LMA) quite logically threatened strike action this week. Managers were threatening to delay the kick offs in order to embarrass the match officials and the PGMOB, infuriate the broadcasters and to demonstrate to the fans that they too are not happy with the standard of the refereeing.
This is an entirely reasonable stance.
And yet the response from the mainstream media has been apoplectic.
Paul Wilson (The Guardian): "Referees should not have to explain themselves to the media after a game."
Paul Jewell (Derby County manager): "The referees deserve respect but we can't start respecting them if they get major decisions wrong that effect livelihoods."
Paul Ince (Blackburn Rovers manager): "We're trying to respect them [the referees] but they've got to start respecting us. It works both ways."
David Lacey (The Guardian) in response to Ince: "Wrong: officials are not there to please managers."
We agree.
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In the Mirror, Steve Bennett, one of this elite grouping of referees, claims that managers and players are like "ravenous animals smelling blood".
Bennett continues "... heavy punishments will hopefully act as a deterrent and gradually eradicate these individuals from our game."
Whose game, Mr Bennett?
Football does not belong to the bookmakers.
Football does not belong to the private markets where insiders trade inside information that results in match outcomes being pre-determined, whether the teams arrive on the pitch in time for Kick Off or not.
Football does not belong to the Select Group of the PGMOB.
Football does not belong to the hyper-owners who are responsible for much of the insider trading on matches.
Football belongs to you and me, normal people who have played and watched the sport since childhood and who are able to determine a rigged match despite the very best efforts of certain sections of the media.
The corporate media has focused on Joe Kinnear and his "Mickey Mouse" statement about Martin Atkinson rather than the serious points raised by the militant and radical actions of the LMA members.
The referees are asking for the very things that we at Football Is Fixed have been calling for over the last two years.
* Referee Talent Identification.
* Goal-line Technology.
* Video Technology.
* Proper implementation of Offside and Handball Rules.
* Confirmation of Technical Area Dismissal Rules.
* Goalkeeper Dismissal Rules.
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The referees and match officials are at the base of a giant pyramid of free marketry.
When betting turnover is virtually always at the hundreds of millions of pounds liquidity level pre-match, there are considerable fortunes to be made out of the correct outcome being achieved.
Everything must be done to ensure that the PGMOB officials do not become coerced or bribed into this rampant criminality.
Lets return to Fulham, a gambling outfit if ever there were one.
As we have publicised the mechanisms whereby certain individuals associated with the club are trading on a proprietary basis on match outcomes, so the perpetrators attempt to rejig their trading strategies to avoid detection.
This is futile.
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It works like this.
A dodgy insider Mr A controls the match. Mr A isn't simply interested in three points or, for that matter, any other total of points. Mr A wants psychopathic control of the betting markets on the event.
At some point Mr A has to show his hand.
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But we are top tier Market Analysts.
To the fans, all they see is a match that somehow doesn't feel quite right.
Anybody who watched Fulham v WBA, Fulham v Wigan, Fulham v Newcastle or Fulham v Tottenham will understand this feeling.
For example, the trail of insider gambling on yesterday's Fulham match led all the way to our primary broker in Asia.
This midweek, there is an allegedly major International match between two war-mongering nations, one past and one past and present.
The outcome of this high profile Germany versus England game will be determined by the betting activities of certain individuals.
Much of this trading will take place through ##################################
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None of this trading is regulated.
None of the trading winnings are taxed.
This is a private underground market where the outcome of this flagship match will be known possibly days prior to the ball being first kicked in anger.
Not that you are likely to be hearing anything about such shenanigans in the media circus.
The likes of Lacey and Wilson prefer for you to focus on the DisneyWorld fairytales of ScudamoreWorld.
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