Sunday 2 November 2008

BSkyBust #

All imperial enterprises reach a zenith, a summit of kleptocracy, from which the only future is downhill.

The branch of the Murdochracy called BSkyB is now slaloming with ever increasing momentum down the slope to non-sustainability; Richard Scudamore's autocracy has already trodden the same piste.
Of course, these two enterprises, Sky and the Premier League, were always going to share in one another's demise, the only variable was the timescale.

In this post, we detail the reasons why the Sky model will crumble in a Depression.
We reveal some insider evaluations of the current outlook from within Sky.
We address the loss of control of SkyBet, the Murdochracy's betting wing.
We celebrate what the passing of Sky will mean.
And, finally, we question how Mr Scudamore expects his figures to add up in a Depression with the Premiership clubs sharing £3 billion worth of debt.
Whatever form his abusive entity, the 39th Step, will take, it is not going to cover over this debt which, together with a much-reduced next tv deal, falling attendances, clubs going out of existence and merchandise drying up, is hardly an optimistic scenario that awaits, just around the corner.

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