Andreas Ullmann, head of market intelligence at Sport+Markt, reckons that shirt sponsorship for Premier League clubs will increase slightly this year thanks to new deals emanating from the betting industry.
“Without them many clubs would have serious problems,” he says.
ScudamoreWorld clubs dependent on betting sector cash to survive?
Surely not!
An incidental aside - this quote above was from the Financial Times.
We bet you couldn't find it anywhere in the mainstream sporting media.
It is the link between ScudamoreWorld and gambling, you see.
Tends to be suppressed in the circus...
Anyway.
Wolverhampton Wanderers.
Great to see them back in the Top League.
Tradition, Black Country, Old Gold shirts, Industry and Manufacturing, peculiar intonation in the old voice...
A Top Team.
But sponsored by Sportingbet, a bookmaker that Sportsbook Review (http://www.sportsbookreview.com) ranks as "poor", and that provides "some risk to players' funds".
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Who are the Wanderers to suggest to their hard-pressed fans that not only should they be stupid enough to bet with their hard-earned cash, but also that they should deposit such cash with a bookie who might, if the mood takes them, do a runner?
It builds bridges with the fans and the community, does that...
And, anyway, who are we to speak?
We have now a link on our homepage linking directly to Partybets bookmakers, a Gibraltar-based market-making organisation.
Football Is Fixed dependent on betting sector cash to survive?
Surely not!!
So why do we do these things and who are Partybets anyway?
Well we do these things for financial necessity.
We have to 'earn' a certain amount per annum through the Football Is Fixed blog.
Partybets are in the top 10% of market-makers as assessed by SBR.
SBR reckon that Partybets offer minimal risk to bettors' funds and are categorised as 'good'.
Any companies below the top 10% would not be considered.
But there are issues even with the top 10% too, he said biting the hand that is feeding him.
Many firms do not accept bets from winning clients unless you are providing the firm with primary or secondary level inside information, for example.
And as we have said before, this makes all amateur gambling a form of voluntary extortion.
For ScudamoreWorld 2009/2010 Brand - The Drone Returns.
Six teams have now shirt sponsorship from the bookmaking sector.
Bolton and Wigan have each gone with 188Bet, an Asian firm that pretends to be based in the Isle Of Man; Tottenham and West Ham have links to Mansion88 and SBOBet - two firms from the Philippines; Sunderland are with the slickmicks of Boylesports; and Wolves are in bed with the sharks.
We are not able to comment about some Asian outfits as they are too litigious, as the Daily Telegraph found out with SBOBet and Roy Carroll and that sort of thing.
Some Asian outfits are too heavy too.
And some are both litigious and heavy.
So there we go...
And Liverpool's shirt sponsorship is up for grabs after Carlsberg announced that they were not renewing their deal which runs out at the end of the season.
Although Manchester United turned down a more lucrative deal from Mansion88 due to the integrity issues, prior to signing up with AIG and their integrity issues, Liverpool are more stretched financially and ##################################
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By the start of the 2010/2011 season, we may well see half the Premier League being sponsored by market-making companies with a financial interest in the match outcomes.
Portsmouth must be rife for the bookies' wallet as they are financially fucked and are rather aptly sponsored by Jobsite.co.uk.
There are several other outfits who will also have a price in the current climate.
It will soon be like snooker.
Clubs will become a part of the Mansion88 or Ladbrokes Stable.
Further down the leagues, there are already numerous indications of the betting money moving further into the game.
Take for example the 'takeover' of Brighton and Hove Albion by Napoleonic Antisocial, Tony Bloom, presumably using some of the reinvested winnings of former clients who were never paid, and the fruits of illegal gambling on the underground Asian betting markets - Bloom's former bookmaking operation, Premierbet, went belly-up owing customers oodles of cash, after being trailed by SBR for years.
The coming years will see further and further incursions into the sport of football by betting money.
Bookmakers freeload onto football and it is about time the timid and toady suits at FIFA and the Premier League realised this and began discussions about a proper royalty payment being made to the sport by those who are abusing it for proprietary gain.
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