The Fat Man who made his fortune selling sub-standard sportswear in giant warehouse spaces peopled by the occasional minimum wage slave - no training, no hope - and who then lost it all again after steering Newcastle United to relegation, should step aside.
Now, we understand that there are requirements for businesses to be able to ride out a Depression.
This is the Friedman market after all.
Jobs must go, wages must be cut, factories and stores closed, the occasional corner may even be cut and, sometimes, a little illegality must be entered into.
Or, you can produce a t-shirt mocking the 96 Liverpool fans who were killed by South Yorkshire police at Hillsborough.
For that is what the Don has done.
Well, you gotta earn a penny, haven't you, guv?
Margaret Aspinall whose son died at the match said: "Printing that message is like inciting trouble, it is an absolute disgrace and Sports Direct should be ashamed."
In retort, a member of the self-styled London mafia who hang around Quixote blubbered: "Sports Direct has been notified that an extremely offensive and wholly inappropriate football shirt was printed at one of its stores."
He went on.
"Sports Direct has also been notified that an extremely offensive and wholly inappropriate football club owner bears responsibility for that which happens under his autocratic control."
What is it with Quixote?
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Of course, as the Premier League's fit-and-proper-persons test allows state criminals, arms dealers, oligarchs, Ponzi capitalists, private equity houses, ##### importers, monopolists and the like to have control or major says in the strategies of the ScudamoreWorld clubs, it would be expecting too much for the line to be drawn at Don Quixote.
But it should be.
At the very least, Quixote should be concerned as to the fate of any Sports Direct stores that happen to fall within the Merseyside postal code.
We absolutely must not repeat the ancient Animal Liberation Front maxim here - "Vivisection laboratories do not burn down by themselves - Learn To Burn" because it would be inappropriate.
But only just.
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© Football Is Fixed/Dietrological
