25% of blog posts in Britain are fake.
These bloggers are paid by the inevitable middle people to include content that is linked to a particular website.
We are inundated with such proposals, as they are seeking blogs that are trusted by their readership.
Some of these operations are less shady than others but, with the worst examples, the blogger is paid markedly extra for including positive content about the website with an embedded link in the post.
So.
Apart from right wing reactionaries unable to grasp Reality, most of our regular readers accept that we put out what we do in good faith.
Because we do.
So, the value to, say, Victor Chandler International of Football Is Fixed blogging positively about their role in the Gibraltan/European marketplace, their attitude to insider trading from Premier League managers and their response to approaches from consortia looking to rig games, is marked.
If we chose to do that thing, we would be given proper pennies.
The mainstream media works in exactly the same manner, except that it is 100% of the media that puts out the phantasmagoric content.
Much of what you read as news are simply PR/branding exercises on behalf of a particular operation.
This post, which is for subscribers only, examines the behaviour of one leading British paper with regard to one particular firm of agents that represent a number of leading English players.
We explore how the agents are able to 'buy' space in this paper to promote their agenda for their clients.
This is not news.
It is advertising.
And you are paying for it.
* All posts labelled # are only available fully by subscription.
© Football Is Fixed/Dietrological
