The Brand is Everything.
Nothing must effect negative images of The Brand.
But, The Brand is Murky.
And, sometimes, insiders speak out against The Murky Brand.
When this occurs, the media has no option but to report the Murkiness of The Brand.
So, to protect The Brand, all parties must work together to minimise the negative impact of this Murkiness.
And so, on the least active sporting weekend of the year - an armchair fan has the option of the Speedway World Cup, the World Matchplay Darts Championships (which both begin tomorrow), a couple of Brazilian football matches, a couple of meaningless races at The Curragh or the 4th Day of a lopsided Test Match - the media decides that the time is right to offer rare updates on two of the biggest recent examples of Brand Murkiness.
In Manchester, at least, I hear that it is also the first sunny day since the end of the Cold War, a meteorological event that further reduces any negative publicity actually being seen by the public at large.
So, step forward for their one day in the spotlight - the City of London police probe into the bungs affair and the illegal relegation of Sheffield United in season 2006/07, in order that the infinitesimally more powerful West Ham United (and their Russian and Icelandic backers) should retain their wrongful Premiership place.
In this post, we will fully assess each of these farcical fake realities.
We'll also demonstrate the mathematics of the bungs factor in the transfer markets.
And, just to make your life really really special, we'll take a swift trip around the European continent in order to show that Murkiness is Massive on the Mainland too.
Unfortunately, the remainder of this post and all posts labelled # are available in full to subscribers only.
© Football Is Fixed/Dietrological
