Friday 14 March 2008

Fizzy Legit!

Of late, we have been giving some thought to winding down the Football Is Fixed (FIF) blog. Pressures on our time, a lack of innovative new input, a slight reduction in the number of blog views and a staleness of attitude all are prompting us towards a scaling down of the project. This dynamic has only been offset by our rampant rise up the Technorati ratings (the last two weeks have seen FIF gain 350,000 places and we are now in the top 800,000 blogs!). Despite this, there is only so much corruption that we are able to highlight without entering into areas of proprietary isolationism and this limit of construct results in postings developing similarities of content which is boring for everyone.
Perhaps blogs have a time window and thereafter become dated and repetitive. Perhaps not.
One of my favourite blogs is "Baghdad Burning" (see: http://riverbendblog.blogspot.com/) but the writer of this journal of life under an illegal military occupation has also run into the same block of familiarity of story. Her solution has been to vastly reduce the number of posts and yet we keep checking for any new inputs into her new life in Syria. Perhaps this is the route that we should take - reduction of posts, that would be, not living in Syria...
Chaos and creative change are constant competencies in our cell. We evolve to new projects and infrastructures in a progression of attitudes and aims. These decisions are only to an extent dependent on financial considerations with quality of life, the maintenance of a valid work/life balance and project dovetailing being of far greater significance. The breakpoints that engender chaotic creation are often externally generated but the internal process is always the same - how do we create new value and opportunities in this new climate?
Dietrological is about to embark on a very serious assault on the global football betting markets. From the beginning of next season, we will be trading at markedly higher levels and isolationism demands that we develop a secure infrastructure around this project. To this end, a reduction in the number of blog postings would be a benefit. Perhaps to one per week or so... Additionally, we veer towards not sharing our information when we are more actively involved in a marketplace and the selling of information by Dietrological will most certainly be an area of address. In the immediate term, we are not signing up any new clients - we've recently had to discard a couple of hoodlums for selling our info onto bookies, tut tut... In the summer, we will make a decision on future information provision. We'll see...
We have already mentioned that we are getting involved in the markets for football transfers via our Enhanced Holistic Sabermetrics Project (EHSP). We are working on developing a trading model for the evaluation of player values which is to be on a different strata of performativity when compared with the current competition. The transfer markets are highly inefficient and establishing the nascent market is an entertaining project although there is still much work to do on the evolution of a suitable business model.
Inevitably, we must move with the opportunities available and the blog must move accordingly. The FIF blog will morph into different things at different times or it might just die. Creative destruction.

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